Village Gardener
- brand strategy
- logo development
- copywriting
- advertising design
- communication materials
An established business came to us for a visual identity in order to build a brand and grow the company on a national level. Against a backdrop of heavy competition, we overhauled the Village Gardener visual identity, taking as our starting point the company’s core values of honesty, reliability and quality work. Together with the client we developed a system of creative expression that went beyond conventional wisdom. A logo was developed, a color palette was selected, trucks painted, brochures were designed and t-shirts screen printed. The transformation process was a long one but the result is a concrete, down-to-earth brand identity that will guide the business into a successful future.