Mill Iron 4 Mill Iron
Outside of Dubois, Wyoming sits an authentic guest ranch that was converted into an executive retreat by new owners. The ranch was given a complete makeover and brought up-to-date with new technology, new roads and updated buildings and furniture. Portis Group was retained to develop the brand visual language, including design of the identity, brochure, website and all other marketing materials. A key goal was to communicate the rich western heritage of the ranch yet appeal to a sophisticated professional clientele. Portis Group was tasked with developing a design strategy to meet Mill Iron 4 Mill Iron’s business objectives of increasing market awareness and adding to the bottom line by working closely with sales team.