The Art Association
For over 46 years, the Art Association’s mission has been to make art a vital part of creative life in Jackson Hole. In order to support the demands of a non-profit organization today, it takes significant effort to increase public awareness for and to raise essential funding.
As the organization grew from its grassroots beginning, the executive director brought Portis Group on board to renew the creative direction of this brand. The design challenge was to celebrate the energy of creative discovery while appearing well-established and worthy of donations. Portis Group’s solution was to use captivating photography and an energetic color palette while describing in detail the benefits, services and value of the organization.
The introduction of this new identity signaled to the public the beginning of a new era and served as a powerful tool to engage and align potential capital donors.