Lyndsay-Martin Art Group
Lyndsay-Martin Art Group established itself in the Jackson market as a high-end contemporary art gallery and art consultant. In a marketplace full of Western style art galleries, they needed an identity and marketing materials that reflected their unique positioning. Lyndsay-Martin Art Group partnered with Portis Group to develop a brand strategy and communications plan along with a visual design that could extend across print materials, online media and advertising to successfully launch the new gallery. Together, we established the new brand expression for Lyndsay-Martin Art Group with a clear and concise visual vocabulary of design elements with a distinctive contemporary style.
A new logo representing freedom of expression and departure was designed along with a stationary system, an ad style, show invitations and various other marketing materials. Portis Group also created a unique brochure that illustrates LMAG’s ability to represent high-quality captivating artists rivaling the works of major urban galleries.
Portis Group has succeeded in presenting a sustainable and almost timeless visual image for the gallery.